Events
The 8th Seminar of Cutting Edge Research on Marketing and Consumer Behavior
Date: Saturday, September 28
Location: Room 204, Qiyun Building
Time | Speaker | Title |
08:30-10:30 | Jing Huang Professor Wuhan University | Is What You Hear Really False？The Influence of Voice Frequency on Consumers' Willingness to Purchase in Advertising—Based on The Conceptual Metaphor Perspective |
10:40-12:40 | Xuehua Wang Associate Professor East China Normal University | The Oreo Effect: Ritualistic Behavior Decreases Loneliness by Making Life More Meaningful |
14:00-16:00 | Shaobo Li Assistant Professor Southern University of Science and Technology | 1. Size are Gendered: the Effect of Size Cues in Brand Names on Brand Stereotyping 2. Getting Closer in a Chaotic World: Increased Variability in a Changing Marketplace Promotes Brand Attachment |
16:10-18:10 | Xingyao Ren Associate Professor Nankai University | The Impact of Variances in Multi-dimensional Rating Systems on the Sales of High-involvement Products: A Multi-method Study |
