LIU Yaping

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Liu Yaping, PhD from Hong Kong Polytechnic University, supervisor of Master students and deputy executive director of Case Study Center at LZUMS, serves as the management counselor in Asian Brand Management Center of Hong Kong Polytechnic University, member of China Marketing Association, director in China Overseas Corporation Accreditation Association (Hong Kong, China), and specially appointed brand management expert of China Entrepreneur Association.
Courses Taught:
Marketing Management, Marketing Strategy, Brand Marketing, Sales Strategies, Marketing Research.
Research Directions:
Study on perceptive value of consumer, study on consumer loyalty, service marketing and management, brand building, evaluation and management process, knowledge management and transfer of multinational companies.