Liu Yaping , PhD from Hong Kong Polytechnic University, deputy executive director of Case Study Center at LUSM, serves as the management counselor in Asian Brand Management Center of Hong Kong Polytechnic University and specially appointed brand management expert of China Entrepreneur Association. 

Lecturing Subjects:

Marketing Management, Marketing Strategy, Brand Marketing, Sales Strategies, Marketing Research.

Research fields and academic orientations:

Study on perceptive value of consumer, study on consumer loyalty, service marketing and management.