PhD Candidate Yang Qiaoying Won the 1st Prize of Outstanding Paper on MSI 2023

Author:Yang Qiaoying, Liu Wumei, Chen Jinwen Translator:Wu Rui Source:Postgraduate Education Office Reviewer:Zhao Yanhai View: Updated:2023.04.19 Font Size:T T T

Form April 15 to 17, the 7th Thought Leaders’ Conference of Marketing Science and Innovation (MSI 2023) & Internet Research Special Issue Academic Conference was held in Shanghai, China. The paper titled Processing Objectives and Consumer Creativity: the inhibitory Effect of the Treatment Objectives on Consumer Creativity, wrote by PhD candidate Yang Qiaoying in grade 2020, and tutored by prof. Liu Wumei, won the only 1st prize of the outstanding paper on the conference.

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Initiated by Dr. Wang Yonggui, the National Distinguished Young Scholar, MOE Cheung-Kong Scholar Chair Professor, together with reputed scholars in China and abroad, the MSI Conference has been successfully held for 6 years since it was launched in 2017. Based on the digital background, the main goal of the conference is to conduct related theoretical discussions and practical sharing based on the digital background, integrating the latest development trend at home and abroad, so as to promote and enrich theoretical and practical research on digital technology and business innovation centered on artificial intelligence in the high-tech era.

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The honor is the reaffirm of the effectiveness of LUSM’s doctoral education. In recent years, guided by its mission and vision, the School formed its unique and distinctiveness cultivation system of its doctoral education by identifying position, clarifying disciplinary advantages, optimizing the curriculum system of in PA and BA, and improving its quality assurance, which shows a significant effectiveness in the training of its doctoral education.