The 6th Seminar of Cutting Edge Research on Marketing and Consumer Behavior

Author:Yuan Chang Translator:Peipei Ma Source: Reviewer: View: Updated:2018.12.24 Font Size:T T T

Time: Friday, December 28th, 8:30-10:30; 14:00-16:00

Location: Room 204 Qiyun Building

Speaker:

1. Jingsong Huang

Professor, Beihang University

It Is Better To Give Than To Sell: The Effect of Possessions as Gifts

2. Hao Zhang

Associate Professor, Northeastern University

Is My Own Design Better?-The Effects of Online Customer Value Co-Creation on Product Design in Luxury Industry