Date: Oct.30 - 31

Location: Rm.204, Qiyun Building, Chengguan Campus (West)

Host: Prof. Liu Wumei

Commentator: Prof. Wang Chenglu 

Oct.30 18:30-21:30

1) The Rental-Function Effect: How Product Acquisition Mode Affects Consumers' Preference (Kang Na, PhD candidate)

2) The Cross-Domain Effect of Engaging in Creative Activities on Consumers' Preference for Horror Consumption (Yang Qiaoying, PhD candidate)

3) Does Higher Mean Better? Product Upgrade   Frequency and Perceived Environmental Friendliness Relating to the Product's  Attributes (Wang Manxin, PhD candidate)

Oct.31, 09:00-12:00

1) AI more competent? A Study of the Interaction Effects of Recommender Type and Product Features on Consumer Attitudes and Behavior (Zhang Xinxin, Postgraduate student)

2) The Fresh Start Effect: Temporal Landmarks   Boosts New Product Adoption (Dr. He Qiong)